Community engagement

Experienced at developing digital engagement platforms over every touch point from search, web and social platforms to newsletter marketing utilising CRM databases.

I have been managing the digital channels for Tauranga City Council, and developing customer journeys through platforms that engage the public. 

Shaping projects and policy to put the community at the heart of council planning.

Successes:

Kōrero mai - Let's talk Tauranga

• Released Let’s talk Tauranga engagement website and fortnightly newsletter for ratepayers who signed up to hear about council activities - reaching 20% of the population. 

Encouraging feedback and input from residents on projects that affect how they work, live and play in Tauranga. This replaced costly mass media engagement, saving the council both time and budget. 

Developed demographic markers from the audience data that the council could use to promote engagement to specific groups, including suburb, age, gender, and ethnicity.

What's on Tauranga

• Worked with Events team and Web developer to release new events marketing website and newsletter - What’s On Tauranga to promote events large and small across the city.

Developed regular events newsletter with demographic markers to better target engagement to the audiences. Including local, national and international visitors. Segmenting music, cultural and family orientated audiences to increase engagement and ticket sales.