Social Media Management

Social Media Management

Experienced Social Media Manager for large organisations. Seasoned at developing and executing social media strategy for the communications team and wider organisation. Ensuring that the online community is engaged in the organisations projects, products and services in a fun and informative way.

Increasing views, followers and engagement over the platforms your audience engages with the most every day.

Key content pillars for social media success:

• Inform – showcase benefits, how's to and tips and tricks of your products and services

• Learn – engage with the audience about their thoughts, providing a 2 way feedback loop to improve

• Grow – showcase how you helping to improve your communities lives,

• Entertain – showcase your brand in a way expected of a platform 

• Shape the narrative – by being a trusted source of news in your industry

Recent responsibilities for Tauranga City Council:

• Developed and executeed the Tauranga City Council Social Media strategy and best practice for the council.

  • Facebook, Instagram, LinkedIn, TikTok

• Manage the day to day channels, including content creation, scheduling and moderation.

• Develop and executed Social Media specific engagement campaigns to the community. Including media spend forecasting, demographic and/or geographic targeting, customer journey tracking across digital channels.

• Monthly reporting to ensure that our social posts go to right audiences and the council is are getting a great return on investment.

Results for Tauranga City Council:

• Increased views per month by 3x times - 500k > 1.5m

• Increased followers by 50%+ 19k > 29k (and growing!)

• Kept advertising spend consistent, better results for the same costs.