Social Media Management

Social Media Management
Tauranga City Council

Experienced Social Media Manager with a track record of working with large organisations. Skilled in developing and executing social media strategies that support communications teams and wider organisational objectives, keeping online communities engaged with projects, products and services through fun, informative and relevant content.

Growing views, followers and engagement across the social media platforms your audiences use most.

Five key content pillars for social media success:

• Inform – Showcase the benefits of your products and services through how-to guides, tips and tricks, and practical advice.

• Learn – Engage with your audience, gather feedback and understand their perspectives to create a two-way conversation that drives continuous improvement.

• Grow – Demonstrate how your organisation makes a positive difference in people's lives and contributes to stronger communities.

• Entertain – Bring your brand to life with engaging, creative content that suits each platform and meets audience expectations.

• Shape the narrative – Establish your organisation as a trusted source of information, insights and news within your industry.
  
  tauranga.govt.nz

Recent responsibilities for Tauranga City Council:

• Developed and executed the Tauranga City Council Social Media strategy and best practice for the council.

  • Facebook, Instagram, LinkedIn, TikTok

• Manage the day to day channels, including content creation, scheduling and moderation.

• Develop and executed Social Media specific engagement campaigns to the community. Including media spend forecasting, demographic and/or geographic targeting, customer journey tracking across digital channels.

• Monthly reporting to ensure that our social posts go to right audiences and the council is are getting a great return on investment.

Results for Tauranga City Council:

• Increased views per month by 3x times - 500k > 1.5m

• Increased followers by 50%+ 19k > 37k (and growing!)

• Kept advertising spend consistent, better results for the same costs.