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New Zealand Defence Force
Recuitment Engagement
To maintain a strong and capable workforce the Defence Force needs to recruit approximately 900-1000 new candidates on a yearly basis.
My role was to develop the Customer Journey process using Salesforce Marketing Cloud. Allowing the Defence Force to capture and nurture potential applicants who are interested in a career in the military.
Engaging prospects at events and schools to register their details. And keep in contact with them with timely and relevant content.
Showcasing the benefits of a career in the Defence Force. And keeping a career in the military top of mind as a great career pathway. So they are inspired to apply long after their first engagement.
Responsibilities:
Current state: Scope existing customer journeys with relevant stakeholders.
Future state: Develop ideal customer journey framework and present vision to executive team and recruiters around the country.
Project managed Deloitte - 3rd party Salesforce developers. Develop communications plan to ensure recruiters understand new work flows.
Results:
Increase the number of potential leads from existing prospects. 15k – 17k year on year (10%.)
Increase the number of people applying. 7k – 8k year on year (10%.)
Recruiters spending more time with suitable prospects for a career in the Defence Force. And less time with prospects that are not suitable.
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