Embedded Files
ServiceIQ
Digital Customer Journeys
Utilising major search and social platforms to optimise customer awareness of and engagement with the ServiceIQ website and services.
Increasing customer engagement with their offering and growing business customer prospects by encouraging them to see the benefits of upskilling their staff. Ensured that content was harmonised across all digital channels, delivering timely, relevant, and engaging content for our audiences.
Helped promote employee success by showcasing trainee achievements on the website, which they could then promote on their own social channels.
Developed a LinkedIn Alumni channel so trainees could showcase their qualifications to potential employers.
Search:
Search Engine Optimisation:
Desktop and Mobile site mapping for ease of search indexing
Developing content and link to relevant
External sites.
Adwords account:
Managing budgets and bids of keywords in the sectors we promote. A/B Testing.
Google Console:
Submitting and updating website content that links to search ranking
Google Analytics:
Monitoring website customer journeys.
Correlating to other marketing activity.
Developing segments and audience profiles.
Developing and managing customer journeys through website.
Social:
Developing and managing audience relevant social platforms. Facebook, Instagram, Linkedin.
Utilising Hootsuite to harmonise content over all platforms. Monitor social chatter on own platforms and competitors.
Developing organic content that appeals to different audiences. Eg. Business productivity stories on Linkedin.
Sponsored posts - relevant to current campaigns and company activity.
Managing budgets and spend to ensure good return on investment.
Website - Content Management System:
Sitemapping in CMS
Wireframes for pages
Content for site.
Google Sites
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