Embedded Files
ServiceIQ
Digital Customer Journeys
Utilised major search engines and social media platforms to increase awareness of ServiceIQ’s website and services and drive customer engagement.
Increased engagement with ServiceIQ’s offerings and generated business prospects by highlighting the benefits of upskilling employees. Ensured consistent messaging across all digital channels, delivering timely, relevant and engaging content to target audiences.
Promoted trainee success by showcasing learner achievements on the website, enabling trainees to share their accomplishments across their own social media channels.
Developed a LinkedIn Alumni channel to help trainees showcase their qualifications and connect with potential employers.
Search:
Search Engine Optimisation:
Desktop and Mobile site mapping for ease of search indexing
Developing content and link to relevant
External sites.
Adwords account:
Managing budgets and bids of keywords in the sectors we promote. A/B Testing.
Google Console:
Submitting and updating website content that links to search ranking
Google Analytics:
Monitoring website customer journeys.
Correlating to other marketing activity.
Developing segments and audience profiles.
Developing and managing customer journeys through website.
Social:
Developing and managing audience relevant social platforms. Facebook, Instagram, Linkedin.
Utilising Hootsuite to harmonise content over all platforms. Monitor social chatter on own platforms and competitors.
Developing organic content that appeals to different audiences. Eg. Business productivity stories on Linkedin.
Sponsored posts - relevant to current campaigns and company activity.
Managing budgets and spend to ensure good return on investment.
Website - Content Management System:
Sitemapping in CMS
Wireframes for pages
Content for site.
Google Sites
Report abuse