SolOceans International Yacht Race
Sponsorship of a race from France to New Zealand and returning to France.
I lead the team responsible for capitalising on the stop off in Wellington to drive customer interest in the event and open doors for future sales relationships.
Responsibilities:
Promoted the event to customers and media to develop goodwill and long term sales relationships from the sponsorship.
Key contact with SolOceans staff and Bostik International in France.
Created an exciting offering to key customers to experience the SolOceans Yacht.
Worked with Wellington City Council to coordinate logistics.
Worked with key media outlets to promote event and Bostik.
Successfully covered on ONE NEWS, TV3 News, Radio and several yachting magazines.