hardware marketing

Bostik Wallboard Gold:

A market leading flexible, high strength, wallboard adhesive. 

Tasked with driving sales in a competitive market with compelling promotions to engage both DIY’ers and Building Professionals.

Responsibilities:

• Managed regular marketing programs and promotions with major hardware retail changes - Placemakers, Bunnings, Mitre 10, Carters.

• Maintained leadership position of product by producing marketing material for stores, eg. dumpbins, stickers, displays.

• Protected intellectual property rights (copyrighted gold packaging).

• Worked with designers on promotional packaging.

• Worked with promotional suppliers to acquire products to giveaway that wouldn’t unduly compromise sales margins.

• Developed relationships with SUBWAY to giveaway Sandwich vouchers with retail boxes of Wallboard Gold - 30% increase in annual sales each year of 3 year promotion.