Mobile Engagement

ServiceIQ

360 Apps

ServiceIQ’s 360 Experience App takes users on a virtual tour, showcasing career opportunities across a range of service industries.

The campaign targeted diverse audiences to drive app downloads and increase interest in ServiceIQ’s programmes. A key focus was engaging teachers and careers advisers, encouraging them to introduce students to career pathways within the service sectors.

I worked with a local photographer and app developer to bring the experience to market.

Initially launched as a virtual reality (VR) experience at industry conferences, the platform was subsequently promoted as a mobile app for students and teachers. I led promotional activities that included sending VR headsets to schools and showcasing the experience at careers fairs across New Zealand.

The campaign generated more than 1,000 downloads in the first month and helped ServiceIQ cut through the noise in a crowded careers market, capturing the attention of teachers and students exploring their options after leaving school.

Further information here: ServiceIQ.org.nz/360

Responsibilities:

• Develop marketing plan to engage school teachers and careers advisors. Encouraging them to promote aviation, hospitality, retail and tourism careers to students.

• Align the release of the app with relevant teachers conferences and events.

• Researching and executing promotions across diverse platforms to students. From traditional flyers and competitions to innovative in-game mobile advertising.