Mobile Engagement

ServiceIQ

360 Apps

ServiceIQ’s 360 experience app takes users on a virtual tour, exploring some of the careers in the service sectors.

Promoted to diverse markets to drive downloads and interest in our programmes. The main focus was to promote the platform to teachers and careers advisers, encouraging them to promote careers to students.

I worked with a local photographer and App developer to release it to the market.

Initially release as a VR experience at industry conferences and then promoted as a mobile App to students and teachers. I promoted the App using VR headsets sent to schools and promoted at career fairs around New Zealand.

Resulted in 1,000+ downloads in the first month and better cut-through with teachers and students who are bombarded with options as they consider what to do after leaving school.

Further information here: ServiceIQ.org.nz/360

Responsibilities:

• Develop marketing plan to engage school teachers and careers advisors. Encouraging them to promote aviation, hospitality, retail and tourism careers to students.

• Align the release of the app with relevant teachers conferences and events.

• Researching and executing promotions across diverse platforms to students. From traditional flyers and competitions to innovative in-game mobile advertising.