ServiceIQ
Colour AccountingÂ
Colour Accounting is a globally recognised, one-day training course that makes financial fundamentals accessible and enjoyable for non-financial managers. It uses storytelling, physical learning materials, graphics and colour to explain how accounting works and help participants understand financial concepts.
My role was to help develop the New Zealand version of the course in collaboration with BDO Accountancy, then market and promote it to organisations ranging from government agencies and multinational corporations to small and medium-sized enterprises (SMEs).
I supported the promotion and delivery of both public and in-house workshops, helping organisations improve financial literacy among their teams while contributing to positive learning outcomes, sustainable demand and ongoing commercial profitability.
For further information see BDO Accountancy.
Responsibilities:
Developing marketing plan in conjunction with regional partners
Developing inhouse training proposals for SME and large enterprises - Placemakers, Pak n Save, Metlifecare
Planning and booking venues
Managing costs and profit projections
Co-ordinating learning material from Colour Accounting International.
Results:
Over 500 attendees at $579+ GST per person
Over 50 public and inhouse workshops
Increased engagement from attendees in financials, leading to further attendees from companies.
Excellent auxiliary income source outside core government funding
Overall positive feedback from attendees leading to further business and training.