Retail marketing

Bostik Blu Tack: 

The re-usable adhesive with a thousand and one uses.

My role was to manage development of tactical promotional offerings.

Ensuring sales targets were reached and Blu Tack remained a market leader.

Responsibilities:

• Managed regular marketing programs and promotions with Whitcoulls, Paper Plus and The Warehouse.

• Worked with Design Agency on special promotional packaging and marketing collateral for everything from website design to merchandising dumpbins.

• Developed sponsorship relationships with external parties for mutually beneficial results -  Breast Cancer Foundation, Marvel / Spiderman movie.

• Managed stock and inventory levels for promotions and back to school to make sure customers we’re well supplied, and that Bostik didn’t hold excess inventory.

• Worked with Australian counterparts on production and delivery timelines, especially for promotional stock with strict merchandising dates.