B2B Marketing

Premier Brick and Pavers

Engaging Group Home Builders to increase the pipeline of quotes for the business.

Premier Brick & Pavers
Win a House Lot of Bricks campaign

Premier Bricks and Pavers is a Bay of Plenty based manufacturer, selling into the Golden Triangle area - Auckland, Hamilton and Tauranga.

Premier Brick & Pavers offered builders the opportunity to win a complete house lot of premium bricks. The promotion was designed to incentivise quote requests, build engagement with trade customers, and create multiple sales opportunities by rewarding builders who submit plans for upcoming projects.

Each plan submitted and quote requested counts as an entry, encouraging repeat participation and creating a strong pipeline of qualified leads for the sales team.

Resulted in increased qualified quote requests, grew the sales pipeline, and position Premier Brick & Pavers as the preferred supplier for residential building projects.

Overall driving confidence you can build on with Premier Brick and Pavers.

Responsibilities:

• Developed out campaign from initial brief working with executive team - through to developing collateral and execution to market.

• Managed customer funnel from sales team, email newsletters and social media posts.

• Post campaign analysis to showcase success and replication for future campaigns.

Results:

• 30,000 impressions on the website, up from 5,000 for normal month.

• 60 entries resulting in $3 million worth of potential new business.

• Campaign achieved on zero media spend, only cost was the campaign giveaway.