DIGITAL IMAGE MANAGEMENT

Tauranga City Council has a rich visual history that has been captured in both a professional and amateur fashion.

Due to the pace and diverse priorities the council has, properly archiving images and making them accessible to council staff has at times proven difficult.

I was tasked with scoping, procuring and setting up a platform that would make the images easily accessible to internal teams.

We landed on a SharePoint solution which fitted within the current Tauranga City Council digital framework / tech stack.

Responsibilities:

Understanding the current image set to bring it into a Digital Asset Management Platform.

Scoping multiple Digital Library platforms to understand what would work best for council and fit the IT and budget requirements.

Devising workflow within the communications team for new images. From Photoshoots, Talent Release Forms to uploading to the Sharepoint site.

Devise quick start guides and workshops for the team to understand the process to access, sign off and publish images in a timely manner.

Key successes:

• Creating a hub of photos/images that staff can easily access and use Asset registry over every image - managing usage.

• Tauranga City Council has a rich visual history, captured through both professional and amateur photography.

• I was tasked with scoping and setting up a platform to make Council images easily accessible to internal teams.
  
  

Responsibilities:

• • Scoped multiple digital library platforms to determine what would work best for the Council and align with IT and budget requirements.

  • Devised workflows within the Communications Team for managing new images — from photoshoots and talent release forms to uploading on the Digital Asset Management site.

  • Created quick-start guides s to help the team understand how to access, sign off, and publish images in a timely manner.

Results:

• Derived greater value from TCC images and videos for future campaigns.

• Created an asset registry of images, detailing where and when they were used.

• Staff can now quickly access images and obtain clearance for usage.