DigitaL Advertising

Tauranga City Council

Promoting consultations to the community over digital channels.

Expert in managing digital advertising across all major platforms including Meta Ads Manager, Google Ads and major programmatic platforms. Developing and forecasting advertising spend to engage audiences.

Responsibilities:

• Forecasting and booking advertising spend to reach campaign goals. Eg. website clicks, reach, engagement (comments, likes)

• Managing campaigns to ensure spend is reaching targets, adapting mid campaign to ensure goals are reached.

• Reporting to show case great return on investment. Utilising Google Marketing Platform including Analytics 4, Tag Manager and Looker Studio.