DigitaL Advertising

Expert in managing digital advertising across all major platforms including Meta Ads Manager, Google Ads and major programmatic platforms. Developing and forecasting advertising spend to engage audiences.

Responsibilities:

• Forecasting and booking advertising spend to achieve campaign goals, such as website clicks, reach and engagement (comments and likes).

• Managing campaigns to ensure spending meets targets and adjusting performance mid-campaign to achieve objectives.

• Presenting SEO (Search Engine Optimisation) strategies to improve content rankings in search results.
  
  

• Reporting on campaign performance and demonstrating a strong return on investment (ROI), using Google Marketing Platform tools, including Google Analytics 4 (GA4), Google Tag Manager (GTM) and Looker Studio.